VM Pillars

VM Pillars marketing logo

Performance Marketing for
Regulated Industries

Most businesses can’t afford an agency that learns what “compliance” means on their dime. In regulated industries, iGaming, Fintech, Crypto, SaaS, Medical, CFD/Forex, one non-compliant ad can kill an account, trigger a regulator, or destroy a brand overnight. Vicious Marketing is built specifically for these environments.

We deliver performance marketing systems where every channel ties to measurable outcomes and every campaign is designed around the legal reality your business operates in.

What Is Performance Marketing?

Performance marketing means your spend is always connected to a result. Not impressions. Not reach. But actual Outcomes: leads, depositing users, signups, revenue.

Every campaign we build is tied to a measurable goal: CAC, LTV, ROAS; these aren’t reporting metrics we check after the fact. They’re the targets we engineer toward from day one. You pay for results, not activity.

Paid search, SEO, content, affiliates, and programmatic don’t work as isolated tactics. They work as a system. Vicious Marketing connects each channel to a single performance framework so every dollar spent contributes to the same commercial objective.

Performance Marketing Services We Offer

We deliver performance marketing systems where every channel ties to measurable outcomes and every campaign is designed around the legal reality your business operates in.

SEM and PPC:
Search marketing campaigns focused on generating pipelines, not clicks. Keywords, ads, landing pages, bid strategies, and A/B testing to decrease the cost of acquisition and multiply income for our clients in heavily regulated industries.
SEO:
Compounding growth of organic visibility. Technical SEO, B2B SEO, ASO, location-based SEO, and core web vitals optimisations. Traffic that keeps coming even when the ad spend stops.
Content Marketing:
Strategy-led publishing tied to commercial outcomes. All content is created in support of a stage of the sales funnel and a specific conversion goal. Content marketing for results, not just content.
Programmatic Media:

Audience-based media buying for display, video, and connected TV. Data-driven, precise, and compliant media planning and execution.

Affiliate Management:
Performance-based partner channels with proper attribution and compliance monitoring. You get charged only for conversions.
Analytics and Data Management:
Attribution tracking, marketing analytics, and reporting tools that tie budgets to bottom lines. Raw numbers transformed into actionable insights.
Creative and Studio Services:
Marketing and advertising creatives that drive conversions, not awards. Hypothesis-driven design and optimization.
Social Media Marketing:
Paid and organic social across platforms. Optimized for the entire customer journey funnel, from prospecting to retargeting.

Industries We Serve

Generic performance marketing advice does not work in regulated environments. Vicious Marketing specialises in industries where compliance shapes every campaign decision.
Performance Marketing for SaaS:

SaaS growth is an economic issue; we need to scale our ARR without scaling our CAC proportionally. We create demand machines where every channel is linked to pipeline contribution and payback time. Our Fintech SaaS client in B2SMB saw a 5x increase in ARR while reducing CAC by 44%.

Performance Marketing for iGaming:

iGaming brands face account bans, misleading claim flags, and platform restrictions that kill generic campaigns. Our services ensure the success of casino and betting sportsbook clients with regard to increasing deposits and customer lifetime value by means of acquiring players within compliance regulations, affiliate networks, and SEO.

Performance Marketing for Crypto and Blockchain:

Crypto marketing faces extreme restrictions on platforms and a lack of consumer trust. We create performance-based campaigns using legal paid media, SEO for crypto-specific search intent, and content marketing systems that establish trust and generate conversions.

Performance Marketing for Fintech, Medical, and CFD/Forex:
Financial promotions guidelines, medical advertising regulations, and FCA restrictions must never come second in your considerations. We develop campaigns for the Fintech, Medical, and CFD/Forex sectors that have compliance built right into the concept from day one.

Why VM Pillars

01

Regulated Industry Specialists:

We don’t take on brands where compliance isn’t a factor. Every framework that we develop considers the laws and regulations surrounding your marketing strategy.

02

Built on Real Results:
5X ARR growth achieved for our Fintech SaaS client. 5.2X growth in organic traffic achieved for CreditCube. 8X scale achieved for our German Fintech client. Not predictions but results.

03

Full-Stack Execution:
SEO, PPC, content, affiliates, programmatic, creative, and analytics under one performance system. No coordination overhead between agencies.

Ready to Build a
Performance Marketing System That Actually Works?

Vicious Marketing is the agency behind VM Pillars. If what you’ve read here matches what your business needs, the next step is straightforward. Book a free audit and we’ll show you exactly where your current setup is leaving revenue on the table.

Book a Free Audit →